ABL Asset Management Company Limited is pleased to announce the refreshed Brand Identity - “ABL Funds”. We would like to take the opportunity to thank our valued investors and business partners for their continued trust and support.
This Brand refresh marks another major milestone in the evolution of ABL Asset Management Company Limited, as it continues to reinvent itself with a New Look and a New Name by taking a fresh and forward-looking approach. The new Identity is innovative, modern and professional and embodies the objective to connect with new audiences, inspire existing ones and move to a more contemporary and simplified positioning while setting our business apart from the competition.
Mr. Alee Khalid Ghaznavi, Chief Executive Officer ABL Funds shared at the Identity launch event “Rest assured, in this new chapter as ABL Funds, we will continue to strive for innovation and world class services while solidifying our unwavering commitment to our core philosophy, our values and our investors”. Ms. Zufa Kanwal- Head of Marketing shared “We have worked meticulously into creating a new image that would accurately depict who we are and what we do. Our primary goal was to maintain the iconic and recognizable mark representing our heritage while simultaneously moving the brand forward with a fresh look and feel”.
The current identity and Logo has represented ABL Asset Management Company Limited since its inception in 2007. ABL Asset Management Company Limited has acquired the Legal rights for the use of name ABL Funds and the Logo.
Most of the rebranding implementation has been successfully carried out including the new website domain www.ablfunds.com. The remaining plan is being rolled out across the country and will be completed in the coming few weeks.
Welcome to the new ABL Funds!
