ABL Asset Management Company Limited

Our Founding Principles

Our Founding Principles



Our Founding Principles

At ABL Funds, we strive to simplify the investors’ journey to meet their investment goals by providing a worthy investment and services experience through innovation, convenience, consistency and sustained risk adjusted performance. Shaping our strategies to meet your objectives, keeps us embedded in a deep commitment to create lasting impact. This commitment means that for us, success is anchored in the values we aim to live every day.

Vision

To be the most valuable investment manager by providing innovative investment solutions and quality services to help investors reach their investment goals.

Mission

  • To set the highest industry standards in terms of innovative product ranges and value added services for our customers
  • To use technology and financial structuring to serve as a "cutting-edge" compared to the competition in order to meet customers’ requirements
  • To create sustainable value through growth, efficiency and diversity for all stakeholders.
  • To create a conducive working environment, to attract the best talent in endeavor to be the 'employer of choice' for young and experienced talent.

Core Values

As we pursue our mission, we are guided by a set of following values that ensure we never forget what we stand for

  • Integrity & Ethical Standards
  • Service Excellence
  • High Performance
  • Innovation and Growth
  • Social Responsibility

Investment Philosophy

The core of our investment philosophy lies in Clarity and Integrity. We aim to provide diversified investment options that are designed to meet investment needs across all stages of life.

    • Our Equity Investment Philosophy

We believe that over medium to long-term, the fundamentals of the company reflect in their stock prices. We trust that bottom-up stock selection combined with disciplined risk management is the source of consistent outperformance. Our fund managers and analysts actively monitor companies to identify those with improving fundamentals and attractive relative valuations.

    • Our Investment Philosophy for Fixed Income

We aim to ensure that the returns from your investment suitably compensate the fund for the interest rate risk, the credit risk and the liquidity risk – inherent components in any fixed income investment. To manage this, our fixed income team regularly monitors macroeconomic parameters along with company-specific fundamentals and uses these inputs to actively manage the portfolios.