Zufa Kanwal

Head of Marketing

Ms. Zufa is a seasoned financial services marketer adept at brand building, digital marketing, marketing communications and sales training. She is well experienced in influencing and relationship-building through content marketing and social media engagement to create brand awareness, foster brand loyalty and increase profitability. Since her joining in 2017 at ABL Funds, she spearheads the nationwide marketing efforts with the objective to translate the company’s vision into action through effective and strategic marketing planning and execution across all channels from digital to print. Her professional career spans over 19+ years in a range of marketing roles. Previously she was associated with Al Meezan Investments and was responsible for Digital Marketing and Communications. Ms. Zufa has been a visiting faculty member at Karachi University for the Masters’ level Management students. She holds an MPA (Finance and HR)- Gold Medalist, from Karachi University. She also holds CFA Investment Foundation Certification, IFMP Certified Mutual Funds’ Distribution Certification and is also a Certified Trainer.